People and places

In-depth analysis


Established in 2001, Hanoi-based Ageless IP Attorneys & Consultants specializes in the full-range of IP services, from registration, prosecution, transactional services to litigation and enforcement of IP rights. The strong team has advised for domestic and international corporations such as GM, Daewoo, Hyundai, Honda and Lenovo. The firm is one of the five largest IP firms in the country in terms of the number of patent and trademark applications filed. Chairman Nguyen Duc Than is a former deputy director general of NOIP and has more than a half-century of experience in the field. Leading practitioners are Nguyen Duc Xuan for patent and trademark work, Pham Thi Tuoi for trademark work and Nguyen Thi Khanh Linh for patent. Among the firm’s new hires is Nguyen Thi Thanh Vanm, former director of the trademark department of the National Office of Intellectual Property. Her other area of expertise is geographical indications. 

With its head office in Ho Chi Minh City, Aliat Legal, established in 2005, also has offices in Ha Tinh, Hanoi, Can Tho City and Cambodia. The firm tailors focused legal advice and practical commercial solutions for its clients, and adopts a pro-active approach to practice.

Annam IP & Law is an IP-focused firm which provides the full range of IP services to protect inventions, trademarks, industrial designs and other matters in Vietnam, Laos, Cambodia and Myanmar. The firm is also set up to provide advice on corporate and business law. Le Quoc Chen is the firm’s managing partner; Le Loc Ha heads the patent division and Dzang Hieu Hanh the trademark division. 

Named Asia IP trademark firm of the year for Vietnam in 2019, the IP teams at Baker McKenzie in Hanoi and Ho Chi Minh City have played an instrumental role in helping both local and multinational clients realize the value of their IP portfolios. The firm is represented before the NOIP, courts and authorities by BMVN International, a fully-licensed law firm and IP agent. Partner Tran Manh Hung heads the firm’s IP practice in Vietnam. Partner Minh Tri Quach in Hanoi is a key contact.

As one of the top corporate law firms in the country, the IP team at Bizconsult has been providing full services of IP protection as well as viable and comprehensive solutions for clients since 1988. Managing partner and patent and trademark attorney Nguyen Anh Tuan heads up the firm’s IP practice. 

The IP practice at full-service firm Bross & Partners boasts a client list including corporations listed in Forbes Magazine’s “Asia’s 200 best under 1 billion USD” list, companies in the “Top 500 Vietnamese Largest Private Enterprises (VNR500)” list and a great deal of regional and local entrepreneurs. Hanoi-based partner Le Quang Vinh is a key IP contact at the firm; he has more 15 years of experience in advising and representing regional and international industrial and commercial groups on the spectrum range of IP rights-related issues.

IP specialist Detech & Associates was founded in 1991 with the aim to strengthen IP protection to promote investment and technology transfer in Vietnam. Staffed with more than 20 professionals, its practice is devoted to representing domestic and foreign clients in establishing and enforcing their rights in Vietnam and overseas. The firm is also experienced in consultation and prosecution of licensing agreement, technology transfer arrangement and related matters. 

Hanoi-based D&N International has extensive experience advising domestic and foreign clients in all aspects of IP. Its clients include global brands such as eBay, the Hershey Company, LG and Samsung. Its IP practice covers Vietnam, Laos, Cambodia and Myanmar. Dang Thi Hong Thuy, Dang Viet Cuong, Dang Thi Hong Nga and Dang Thi To Hang are key partners.

Frasers is a full-service commercial firm and was the first firm to obtain a foreign law company license in the country. The IP practice is led by patent attorney Nguyen Van Vien, who is one of the founders of the IP system in Vietnam and has more than 30 years of experience in the field. His practice focuses on all trademark matters, including registration and enforcement work. 

IP specialist Gintasset is staffed with qualified patent lawyers, engineers and scientists from varies fields of expertise. Its practice areas include biological sciences, computer software, electrical and mechanical engineering, chemicals, semiconductors and telecommunications. 

Hogan Lovells’ IP team does applications, registrations, oppositions, commercialization, transfers and enforcement for trademarks, patents, copyright as well as other related rights and issues, such as domain name protection, for numerous high-profile clients including Apple, ExxonMobil, Ford and Guess. Hanoi-based counsel Nga Nguyen has more than two decades of experience in Vietnam; she has been part of the firm’s IPMT group since 2003. The firm was voted Asia IP copyright firm of the year for Vietnam in 2019.

The IP and technology practice at Indochine Counsel is headed by partner Nguyen Thi Hong Anh. With both legal and technical backgrounds, she has been in practice as a patent and trademark attorney for over 20 years. The team offers a broad range of services in intellectual property and related matters.

InvestConsult Group is the oldest and one of the largest private consultant companies in Vietnam. From offices in Hanoi and Ho Chi Minh City, its IT department focuses primarily on franchising, licensing and branding issues, but is also involved in prosecution and enforcement matters. Notable clients include FIFA, Walt Disney and Vietnam Airlines. 

INVESTIP was founded in 1988 by experts who have played important roles in the development of IP in Vietnam; it was one of the first IP firms in the country. The firm is led by Nguyen Anh Ngoc, deputy director general and branch manager; Cao Hong Gian, director of trademark; Nguyen Thang Duc, director of patent and design; and Tang Duc Khuong, partner and director of litigation and enforcement.

IP Max is a boutique intellectual property firm which advises on a full range of IP matters in Vietnam, Laos and Cambodia. In addition to patent, trademark, design and copyright work, the firm also advises clients on issues relating to the protection of plant variety and plant breeders’ rights, including the preparation and prosecution of applications for registration of new plant varieties at the New Plant Variety Protection Office under the Ministry of Agriculture and Rural Development. The firm is based in Hanoi. Managing partner Son Doan is a key contact.

Lê & Lê engages in prosecution, litigation and licensing of IPRs and has represented or advised clients in fields including computing, telecommunications, electronics, pharmaceuticals, food and drink, biotechnology and sport. Some of its notable clients are AFC, WHO and the Asia-Pacific Broadcasting Union. 

LNT & Partners is a commercially-minded IP practice in Hanoi and Ho Chi Minh City, which strives to help clients fully leverage their IP. The practice group handles biotech, franchising, outsourcing, pharmaceuticals and tech, media and telecom work. The firm represented one of the largest global electronics conglomerates from South Korea in a ground-breaking copyright infringement case involving Smart TVs, apps and online karaoke, and a sizeable non-profit organization in Vietnam in a significant trademark infringement lawsuit involving administrative and court proceedings.

Mirandah Asia handles Vietnam IP issues through its offices in Hanoi and from Singapore, where director Gladys Mirandah brings more than 35 years of IP experience. The firm is noted for its work in ASEAN countries and elsewhere, and has offices in Singapore, Kuala Lumpur, Jakarta, Brunei, Manila and Bangkok, as well as significant experience in Laos, Cambodia and India. 

Named Asia IP patent firm of the year for Vietnam in 2019, Pham & Associates provides one of the best all-round IP services in the country from offices in Hanoi, Ho Chi Minh City, Da Nang and Hai Phong. Its respected work in patent prosecution and enforcement has attracted international clientele including Honda, BMW and Johnson & Johnson. 

The IP team at Phuoc & Partners is experienced in handling a wide variety of IP issues. Practice areas include patents, trademarks, copyright and trade secrets, unfair competition, licensing, transfer and litigation. 

Rajah & Tann LCT Lawyers is the Vietnam branch of regional practice Rajah & Tann Asia. Managing partner Chau Huy Quang is active in the firm’s IP, commercial litigation and international arbitration practices. He is one of the country’s most capable litigators, advising clients including Perfetti Van Melle and Sony. 

Global IP consultancy Rouse Legal Vietnam has been providing IP prosecution and enforcement services in Vietnam since 1993. From offices in Hanoi and Ho Chi Minh City, it has served multinationals including Adidas, Coca-Cola and Hermes. Through its association with Sao Bac Dau IP, the firm has handled a range of administrative actions against infringers in Vietnam. Principal and country manager Yen Vu is a key contact. Hai Anh Nguyen, former principal and head of trademarks for Vietnam has left the firm.

Russin & Vecchi was the only foreign law firm in Vietnam from 1967 to 1975. Its IP practice involves registration, defense of trademarks and patents, technology transfer and licensing agreements. Sesto Vecchi and Do Anh Tuan are leading practitioners. 

Schmitt & Orlov operates in Greater China, Russia and CIS countries, and Southeast Asia including Thailand, Cambodia and Vietnam, where its office is located in Ho Chi Minh City. It specializes in patents, copyright and trademark prosecution, enforcement, media and entertainment and personality rights including data privacy and protection. Yen Pham, who has extensive IP prosecution and contentious matter experience, has joined the firm as a senior IP attorney. Meanwhile, Ho Chi Minh-based Hau Nguyen has been promoted to the role of deputy director for Southeast Asia where she will work directly with Daniel Greif, the firm’s director for Southeast Asia.

T&T Invenmark in Hanoi is led by general director and patent and trademark attorney Le Xuan Thao, a lecturer at the Technical Military University (Ministry of National Defense), a legal officer at the National Office of Intellectual Property and president of Invenco Vietnam International Law Firm. The firm has a strong working relationship with the National Scientific Council, who are experienced and expert advisors and can deliver professional services to customers.

Led by managing director Thomas J. Treutler, Tilleke & Gibbins handles all aspects of IP including anti-counterfeiting and strategic filing. In terms of contentious work, the firm has full in-house investigative teams in both Hanoi and Ho Chi Minh City, staffed with seasoned experts who have worked for top international law firms as well as law enforcement. It is one of the largest IP registration practices, with over 1,000 patent and trademark filings annually, in Vietnam. Principal Loc Xuan Le is a key contact.

Tri Viet & Associates was founded in 2004 by managing partner Nguyen Duc Long, who has handled over 1,000 patent applications (especially PCT applications) for clients in the US, UK, Japan, France, Germany, South Korea and Taiwan. Nguyen is also experienced in enforcement, litigation and other related-patent issues. 
Trung Thuc provides services in all areas of intellectual property law, including acquisition, prosecution, maintenance and enforcement of trademarks, patents, copyright and licensing matters in Vietnam. The firm represents clients in motor engineering, telecommunications, pharmaceutical and biotech industries from the United States, United Kingdom, Japan, Australia and other countries. Nguyen Viet Thang is senior partner. 

Founded under the Vietnam Chamber of Commerce, VCCI-IP has cooperated with about 700 international law firms and represented more than 1,000 clients including the likes of NTT Docomo, Mitsubishi, Sony, Panasonic, Nissan and Toyota. It has also involved in around 40 percent of Japanese patents and 60 percent of foreign patents filed in Vietnam. Tran Huy Phuong is the president. 

The IP group at Vision & Associates handles all aspects of IP including filings and prosecutions, availability searches, licensing and franchising as well as enforcement. It has acted for Unilever in an infringement investigation against a local company which resulted in a seizure and destruction of over 5,000 infringing products. Other notable clients include HP, P&G and Coca-Cola. 

WINCO is a local IP firm with a head office in Hanoi and a branch office in Ho Chi Minh City. Founding member La Huu Da has represented independent and large multinationals and has given lectures and seminars at universities. 

ZICO Law’s Vietnam office is led by managing partner Phuong Nguyen, who has over 20 years of experience under her belt in the fields of banking and financial, corporate commercial and global trading. Launching in Vietnam in 2011, the firm has offices in Hanoi and Ho Chi Minh City. Its team of lawyers boasts of multilingual capabilities, namely Vietnamese, English, Malay, and Mandarin.

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