Sector
Trademarks
Protecting AI-enabled assets in the Philippines: A practical IP strategy
29 September 2026By using an increasing amount of generative AI to produce advertising copy, product designs and other content, businesses are opening themselves to a variety of legal challenges. Ma Patricia B. Paz-Jacoba and Ricardo Jesus E. Gutierrez
Trademark prosecution strategy in the Philippines
28 September 2026The objective of trademark registration is not merely to obtain registration as quickly as possible. It is to develop a trademark portfolio in which the marks are registrable, protectable, commercially useful. Editha R. Hechanova and Joy Marie G. Tol...