Sector
Licensing & Franchising
2023 India’s Top IP Firms and Practices Revealed
07 November 2023Intellectual property owners have been overwhelmingly positive about the changes they’ve seen to India’s IP regime over recent years. The country has consistently updated its IP laws and aggressively worked to reduce the time it takes to move an acti...
Consumers nowadays play a more active role in developing brand experiences
31 May 2023Sustainability has become a crucial aspect of the licensing business. Ivy Choi discusses the significance of collaboration, including understanding consumer preferences and creating engaging brand experiences through licensing deals.