CSR during Covid-19: The sincerity and brand loyalty factors

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CSR during Covid-19: The sincerity and brand loyalty factors

31 May 2020

Companies around the world have been eager to step up to help their communities during the Covid-19 pandemic. But doing so can be fraught with risk for their brands. Espie Angelica A. de Leon reports.

Publicizing CSR and company branding: A balancing act.

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