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The Gloss of Glocalization

An exploration into how glocalization is taking the world by storm.

CSR during Covid-19: The sincerity and brand loyalty factors

Publicizing CSR and company branding: A balancing act.

INTA board of directors adopts resolution against branding restrictions

The International Trademark Association (INTA) has adopted a resolution that reinforces the associat...

Adidas Wins Prolonged Three Stripes Battle at the European Court of Justice

Belgian Footwear Company infringed on Three Stripes mark.

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