The dominancy test and likelihood of confusion

01 November 2021

About the author

Editha R. Hechanova

leads the HECHANOVA Group’s intellectual property law practice. The Hechanova Group is made up of Hechanova & Co., Inc. an intellectual property consulting firm handling trademark and patent prosecution, copyright, searches and other non-contentious aspect of intellectual property, where she is President/CEO. The contentious IP practice is handled by the other member firm, Hechanova Bugay Vilchez & Andaya-Racadio, Lawyers which specialize in enforcement, litigation, ADR, licensing corporate, immigration law and taxation. Editha graduated from the University of the East with a business degree, major in Accounting, magna cum laude, and is a Certified Public Accountant. She is currently the President of the APP, an association of professionals who passed the patent agent qualifying examination (PAQE).

Tags: intellectual property philippines trademark

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