Section
In Depth
China: Notarial protection of trademark rights
31 May 2023As China’s economy and technology have continued to develop, there has been an increasing demand for a trade and technology-related IPR protection system. Xinzhu Liang makes the argument that a notary public may be the best way to protect trademark r...
Consumers nowadays play a more active role in developing brand experiences
31 May 2023Sustainability has become a crucial aspect of the licensing business. Ivy Choi discusses the significance of collaboration, including understanding consumer preferences and creating engaging brand experiences through licensing deals.
Intellectual property on the high seas
31 May 2023There is a surge of innovation in the maritime industry, but safeguarding IP rights within the industry presents challenges due to geographical limitations and the delicate balance required between territorial patent rights and international trade. E...