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Lessons for advertisers from Audi’s ad plagiarism scandal in China

A marketing attempt by Audi to impress the Chinese consumers with an advertisement embracing Chinese...

A look at trademark dilution – and how it impacts brands

The more successful the trademark is, the more likely it may become generic, which causes the tradem...

IP filing in multiple jurisdictions: How to navigate contrasting laws

Differences in legislation concerning intellectual property rights, how they are recognized and how...

Thailand IP Experts 2022

Thailand has made significant progress in strengthening the protection of intellectual property in t...

Affixing a brand to a venue: How complicated can it get?

Affixing a brand name to a theatre, coliseum or stadium is becoming more common, and is already very...

Indonesia IP Experts 2022

Nearly 90 percent of businesses in Indonesia’s creative economy lack intellectual property protectio...

TRIPS and international pressure on high-income countries to accept TRIPS waiver

In the wake of the ongoing Covid-19 pandemic, there is an ever-growing urgent need to supply vaccine...

New Zealand IP Experts 2022

New Zealand has been in the headlines of IP-focused publications and the mainstream media this year,...

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