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The Gloss of Glocalization

30 April 2020

The Gloss of Glocalization

Image credits: McDonald's Blog

Multinational corporations often create local specialties which allow them to increase business while maintaining their brand identity. From McDonald’s Chatpata Naan to Whirlpool’s washing machine designed to keep saris from getting tangled, Espie Angelica A. de Leon explores how glocalization is taking the world by storm.

An exploration into how glocalization is taking the world by storm.

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