“The Administrative Regulations for Special Symbols create a ‘licensing program’ that enables the owner of registered special symbols to manage the usage of special symbols. Unauthorized usage may result in pecuniary sanctions,” added Xie Ruiqiang, a partner at Jin Mao in Shanghai.
Also duly protected are the mascots’ industrial design and the copyright for Asian Games-related creations such as literature, music and graphic works.
“The above IP protective measures are enforced by a provincial level administrative regulations that specify punishments for unlicensed use of the special symbols or trademarks or unauthorized broadcasting of the Asian Games, including the opening and closing ceremonies,” said Cai.
Other IP protection measures for Asia’s version of the Olympic Games include conducting intensive inspections at venues and on goods, publicity campaigns to educate the public about IP protection, and availability of channels through which complaints and reports may be made, among others.
Originally scheduled in 2022, the 19th edition of the Asian Games was moved to 2023 due to Covid-19 restrictions.
- Espie Angelica A. de Leon