Indonesia destroys counterfeit Lacoste goods to reinforce IP protection
03 July 2026
The Indonesian government has destroyed counterfeit products worth an estimated Rp940.4 million (US$53,000) in a move that underscores its commitment to strengthening intellectual property protection and fostering a more attractive investment environment.
The confiscated items included 567 counterfeit products bearing the trademark of French fashion brand Lacoste, the majority of which were jersey shirts. The destruction followed the resolution of a trademark infringement dispute between local company PT Terra Store and Lacoste, with both parties agreeing to settle the matter amicably, according to a statement from the Ministry of Law.
Director general of intellectual property Hermansyah Siregar said the initiative represents more than the disposal of counterfeit goods, emphasizing that it reflects the government's broader efforts to uphold fair competition and provide legal certainty for businesses.
“The government is here to safeguard the integrity of our intellectual property system and provide legal certainty for businesses,” Hermansyah said.
Authorities estimated the value of the counterfeit goods by comparing them with the retail prices of genuine Lacoste products available in the market. The valuation also represents the significant financial losses that could have occurred had the counterfeit items reached consumers.
Lacoste currently distributes its products in Indonesia through multi-brand lifestyle retailer Mitra Adiperkasa. According to Lacoste’s June 2026 supplier list, the company also partners with several Indonesian manufacturers, including textile company Pan Brothers for the production of garments and footwear.
The destruction of the counterfeit goods comes amid Indonesia’s continued efforts to strengthen its IP enforcement framework. Earlier this year, the United States retained Indonesia on its Priority Watch List for intellectual property protection, citing concerns over widespread online sales of counterfeit products.
Responding to the report, Hermansyah reaffirmed Indonesia’s commitment to addressing intellectual property challenges through stronger enforcement and collaboration with international stakeholders.
“Intellectual property protection is not just an international obligation, but also vital for a healthy investment climate,” he said. “We are open to working with the U.S. government, global businesses and all stakeholders.”
- Asia IP
