IP expert Sunny Kumar has joined Ashurst a partner in its London corporate practice, in a boost to its digital economy team. 

Kumar is a senior IP lawyer, with significant experience advising on IP matters across the financial services, technology, life sciences and media sectors, in particular working on complex IP rich transactions and managing large trademark portfolios. Notably, he has worked in-house within the BBC’s IP transactions team. He joins as UK head of IP. 

“We are delighted to welcome Sunny to our global corporate practice, where his IP skillset across various sectors will fuel continued growth across our corporate and digital economy platforms,” said Jason Radford, global co-head of corporate.

Nick Elverston, global co-head of Ashurst’s digital economy practice, added: “In a world characterized by the ever-increasing speed of digital transformation, IP can only be of increasing importance, it is a key driver of projects and corporate transactions — particularly in tech M&A. We are so pleased that Sunny is joining Ashurst, his insight and approach will be a valuable addition to our line-up.”

Kumar commented: “Ashurst’s global footprint and its stellar reputation for work in the digital economy means it is the right platform to continue to develop my IP practice. I am excited to join the firm’s digital economy team and to be a part of building out Ashurst’s IP offering globally.”

Kumar’s hire follows that of Alexander Duisberg, who joined as a partner in the digital economy team in Munich in February. Kumar joins Ashurst from K&L Gates in London.