In order to commemorate the 50th year of its practice in IP law, Y J Trivedi & Co. has published a coffee table book named Secret to Success (Intellectual Property – Building Legacy), a tale unfolding the tremendous efforts that entrepreneurs have invested into building their brands and protecting their Intellectual property.

Y. J. Trivedi & Co., in its journey of 50 years, has worked closely with entrepreneurs of all scale and segment and has learnt that IP is crucial for any business to grow and sustain for generations to come. Having been inspired by this thought and in pursuit of contributing to the society and industry, our firm has come up with this coffee table book, sharing the real-life experiences of notable entrepreneurs.

This book titled is a tale of the tremendous efforts that entrepreneurs (second generation) have invested into building brands by protecting their intellectual property. The vision behind this book is to document the real-life stories of intellectuals, who have turned their ideas into treasures or priceless properties.

“Today when many of us are waking up to realizing the potentials, value and power of branding, we have come up with a book that narrates the stories that inspire and guide the entrepreneurs to protect and value their IP,” the firm said in a statement.

This project was supported by TiE (The Indus Entrepreneur), which is a global non-profit venture devoted to serving entrepreneurs in all industries and whose ultimate goal is to foster entrepreneurship, creating wealth for both the entrepreneur and the local communities through its activities.