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Jordan outscores Chinese brand in “courtside action”

NBA icon Michael Jordan has outplayed his opponent in court, defeating Fujian-based Qiaodan Sports’s...

Live from New York, it’s INTA’s brands conference!

Brands in Society: Their Influence and Responsibility, debuted Monday, June 22, on an entirely virtu...

The Gloss of Glocalization

An exploration into how glocalization is taking the world by storm.

CSR during Covid-19: The sincerity and brand loyalty factors

Publicizing CSR and company branding: A balancing act.

INTA report highlights brands’ commitment to CSR

INTA looks to further CSR awareness and initiatives.

DHL, CREA hope to help brands win in the digital marketplace

Billed as world class solution for digital commerce.

INTA board of directors adopts resolution against branding restrictions

The International Trademark Association (INTA) has adopted a resolution that reinforces the associat...