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Malaysia awards “Most Intellectual Property Rights Merchandise” to global brand
15 August 2024
Photo: MINISO
The Malaysian Book of Records has recently awarded “Most Intellectual Property Rights Merchandise” to renowned global lifestyle MINISO, which has featured an impressive 4,616 new products of 86 IPs. This accomplishment demonstrates the wide range of products that MINISO offers that are legally licensed by well-known IPs. These products include electronics, packaging, accessories, toys, cosmetics, home goods, toiletries and perfumes.
From its launch in 1995, the Malaysian Book of Records has functioned as the official repository of everything outstanding that Malaysia has to offer, encouraging both Malaysians and companies operating inside the country to always push the envelope and aim for greatness.
Unique IP items have been met with tremendous excitement by Malaysian customers. In Malaysia, the markets for Barbie, Disney, Zanmang Loopy, BT21, Snoopy and Minions are among the most popular IPs. Related IP items are in great demand, including blind boxes, mugs, plush toys and fragrances. Since 2023, MINISO has introduced goods to the Malaysian market that are formally licensed by over 70 IPs. MINISO Malaysia adds more than 1,000 new SKUs on average every month, keeping its overall volume at over 20,000 products.
At MINISO’s Zanmang Loopy-themed IP collection store at Pavilion Kuala Lumpur, Malaysia’s Premier Shopping Destination, Christopher Wong D.J.N, MBOR, CEO of MINISO Malaysia, received the official certificate attesting to MINISO Malaysia’s new accomplishments. Along with adorable Loopy products, the recently launched Zanmang Loopy-themed IP collection store at Pavilion Kuala Lumpur also offers a wide selection of IP series.
“MINISO’s philosophy, known as the ‘Joy Philosophy,’ centres on the idea of interest-driven consumption, a concept introduced by the founder and CEO, Mr. Ye Guofu, in 2020. Intellectual property plays a crucial role in delivering emotional value to our customers. By forming strategic partnerships with globally renowned IPs, we have made our products more appealing to younger audiences and enhanced our competitiveness in the market. This approach has also significantly bolstered our global brand potential,” said Bella Tu, vice president and general manager of MINISO Overseas Directly Operated Markets.
- Excel V. Dyquiangco
