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A look at trademark dilution – and how it impacts brands
The more successful the trademark is, the more likely it may become generic, which causes the tradem...
When should you rebrand?
The Facebook-to-Meta rebranding rocked the tech world in October 2021. Spurred by perhaps the bigges...
Trademark protection and brand value in China
Trademark protection extends far beyond legal protection. Robert Chan explains how China’s current t...
Luxury brands answer consumers’ demand for sustainability
The burgeoning second-hard market for luxury goods has brought about branding, sustainability and IP...
Live from New York, it’s INTA’s brands conference!
Brands in Society: Their Influence and Responsibility, debuted Monday, June 22, on an entirely virtu...
INTA report highlights brands’ commitment to CSR
INTA looks to further CSR awareness and initiatives.
DHL, CREA hope to help brands win in the digital marketplace
Billed as world class solution for digital commerce.
INTA’s 2019 Asia Conference: Brands in changing times
Legal and business experts, government officials give updates.