Social Media: An Advertiser’s Dream Or A Minefield Of Threats and Liability?

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Social Media: An Advertiser’s Dream Or A Minefield Of Threats and Liability?

27 August 2012

As the use of social media grows at breakneck pace, brand owners must do more than simply manage existing threats arising from the misuse of their brand on the internet. They often find themselves needing to dive in and exploit the phenomenon of social media while ensuring they do not fall foul of any regulatory pitfalls. Andy Leck and Yew Kuin Cheah report from Singapore.

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Tags: Baker & McKenzie Australian Federal Court ACCC Allergy Pathway Trade Practices Act 1974 New Personal Data Protection Act 2010

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Social Media: An Advertiser’s Dream Or A Minefield Of Threats and Liability?