“It isn’t just a fruit. It’s the result of years of research and millions in investment by New Zealand growers and the government. Protecting such innovations is critical to sustaining global investment in agricultural processes,” said Elena Szentiványi, director at Henry Hughes Intellectual Property in Wellington.
“The Wuhan court’s decision in favour of Zespri sends a clear message: China is stepping up its IP enforcement game,” she added. “Under the Seed Law, this ruling signals a new era of accountability for infringers and confidence for rights holders.”
The court ordered the defendants to destroy the 260 hectares of Gold3 and to pay Rmb5.246 million (US$704) as compensation to Zespri. According to Szentivanyi, this is a wake-up call for infringers, warning them of the serious consequences of IP theft in China.
“This case is more than a win for Zespri,” Szentiványi noted. “It’s a win for innovation. Strong IP protection underpins technological advancement and consumer trust. Decisions like this will boost foreign investor confidence and ensure safer, higher-quality food products for Chinese consumers.”
- Espie Angelica A. de Leon
