Jessie Buchan named partner at DLA Piper in Sydney
10 May 2022
Buchan is one of 74 lawyers – and one of three in Australia – in firm’s 2022 promotion round.
Jessie Buchan has been promoted to partner at DLA Piper in Sydney, where she is a skilled IP and regulatory practitioner. She handles the full scope of issues relating to the protection, enforcement and exploitation of IP for clients with a particular emphasis in the consumer goods, food and retail, and technology sectors.
She advises market leading and world-renowned brands on all aspects of brand protection, including trademark prosecution, oppositions, licensing and commercial arrangements, parallel importation, anti-counterfeiting, copyright, passing off, consumer law, business names and domain names. Her focus on advertising and marketing extends to advising on the conduct on digital direct marketing, social media influencers, comparative advertising claims, and compliance with applicable industry codes and the Australian Consumer Law.
Buchan works closely with clients on food and consumer product import and export requirements, and has experience working with industry bodies and regulators on such matters. She also frequently advises on the rules and laws for conducting trade promotions in Australia, as well as coordinating the conduct of such competitions across the globe. She has led and acted for a number of clients in Australian Federal Court litigation concerning trademark and copyright infringement, passing off and breach of the Australian Consumer Law.
