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False and Misleading? Advertising on Social Media in China and Hong Kong

24 March 2014

False and Misleading? Advertising on Social Media in China and Hong Kong

Social media occupies a particularly prominent spot in commercial life in Hong Kong and China, giving advertisers an easy outlet for direct outreach to consumers. Richard Bird and Victoria White explain the contrasting approaches to the regulation of false and misleading advertising on social media in Hong Kong and China.

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