China Strategies Guide 2025

25 August 2025

Working in China's IP landscape requires strategic foresight and expert guidance. Asia IP's China Strategies Guide 2025 offers authoritative advice from leading experts on the latest developments and practical strategies to protect your IP assets and optimize your approach in this dynamic market.

Regulations on keyword setting for commercial identifiers

The 2025 revision of China’s Anti-Unfair Competition Law clarifies the regulation of keyword setting behaviour. Xia Zheng and Jie He explain how the revised law provides both judicial authorities clear guidelines and rights holders enhanced legal remedies.

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Chinese utility model patents: An underestimated protection weapon for IP

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Claiming lost profits in China when a franchise agreement goes bad

As franchising has become an increasingly popular strategy for international brands to enter the Chinese market, recent years have also seen a rise in disputes from when the business relationship goes sour.

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The application of the principle of good faith as a ground for rejection or invalidation

Recent patent law implementing regulations in China introduced, as new grounds for rejection or invalidation, Rule 11, which embodies the so-called “principle of good faith.” Peng Ye explains how Rule 11 has been applied by reading it with the patent law and patent examination guidelines.

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Law firms

Indonesia seeks China’s support for treat on digital copyright governance

13 November 2025