Sector
IP Management

When trademarks are used as a war strategy
06 July 2022Modern-age warfare is not limited to conventional forms of attack. Nations have recognized that traditional weaponry cannot be enough in weakening enemy nations. Thus, governments are developing strategies to create economic blockades against bellige...

Tips for brand owners to navigate India’s IP landscape
06 July 2022To attract investment from companies and IP holders to manufacture and distribute their products in India and to assure brand owners that their rights are safeguarded, the Indian government has taken several steps to streamline enforcement procedures...

Lessons for advertisers from Audi’s ad plagiarism scandal in China
05 July 2022A marketing attempt by Audi to impress the Chinese consumers with an advertisement embracing Chinese traditions backfired, when the ad was accused of plagiarism. Starring Hong Kong superstar Andy Lau, the ad consisted of a monologue about Xiaoman, th...

IP filing in multiple jurisdictions: How to navigate contrasting laws
05 July 2022Differences in legislation concerning intellectual property rights, how they are recognized and how they are enforced among jurisdictions create challenges for IP rights applicants. Lawyers share their best tips with Asia IP.

Affixing a brand to a venue: How complicated can it get?
04 July 2022Affixing a brand name to a theatre, coliseum or stadium is becoming more common, and is already very much prevalent in many parts of Asia. Lawyers in the region reveal the legal aspects of just what goes into securing such naming rights.

TRIPS and international pressure on high-income countries to accept TRIPS waiver
30 April 2022In the wake of the ongoing Covid-19 pandemic, there is an ever-growing urgent need to supply vaccines, new medicines and testing kits, protective clothing etc. With almost 5.9 million lives lost to the Covid-19 pandemic in the last two years (as per...

Deepfake technology: Can you spot the difference?
30 April 2022Deepfake technology isn’t just for the dark corners of the internet anymore. With the support of social media, apps that encourage everyone to convincingly copy the faces – and voices – of pop stars and celebrities, or even ordinary people, have beco...

Preventing high turnover and the significant loss of IP
30 April 2022In the past two years, the Covid-19 pandemic has brought on a new way of working. As the pandemic begins to fade in many parts of the world, management is increasingly calling staff back to the office, making expensive and lengthy commutes not only a...