Olympics 2024: When fashion brands strike gold
“Sports will always be important in global culture, and so fashion, as a reflection of cultural trends, will always incorporate influences from sports” – Giorgio Armani
The countdown to the Paris Olympics began two months ago when the 128-year-old ship Belem docked in Marseille and the Olympic torch on board was carefully unwrapped from its custom-made Louis Vuitton trunk to begin the torch relay on French soil.
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