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Confusing consumers by sound

A recent opposition case in the Philippines’ Bureau of Legal Affairs says the trademark DZA is confu...

Thailand urges sound trademarks amid rising AI voice cloning risks

Thailand has received 494 sound mark applications since the legal provision were introduced.

When sound is more confusing

In an environment where consumers rely on memory, pronunciation and word-of-mouth, aural similarity...

UAE can now register their trademarks in different formats, according to senior official

Abdulla Al Saleh, under-secretary of foreign trade and industry at the Ministry of Economy, said tha...

Are your sound marks making a big noise?

Sound plays a pivotal role in purchasing decisions for younger consumers. Patsy Lau and Char Lam exp...