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The boom of brands in Vietnam
Increasing number of people buying genuine brand-name goods.
Trust in Change
Lossignol: IP professionals must help improve consumer trust in brands.
INTA conference in Kuala Lumpur to explore brands in changing times
Focus on innovation, protection, enforcement and growth.
Corrupted Enforcement Officials and the Role of Foreign Brands
Money and gifts have always been part of doing business in China. Paolo Beconcini examines what...
Negotiating the Tricky Alliance of Brands
As alliances between brands become more popular among Japanese companies, IP lawyers – and the...