Asia IP
Search Result
The IP, branding and pricing overlap
Effective pricing strategies shape consumer perceptions and brand positioning, but how do you know w...
The Doctrine of Equivalents
"The importance of patents as a tool for national development and economic advancement cannot be ove...
India’s Ministry of Commerce and Industry publishes draft Trade Marks Rules, 2024
Progressive, but rules contain ambiguities and drawbacks, say IP lawyers.
The EU’s Artificial Intelligence Act: What does it mean for Asia and the rest of the world?
What does the EU’s groundbreaking AI Act mean for the rest of the world, including Asia?
INTA 2024: An IP lawyer’s relationship with the C-Suite
One of the most challenging aspects of life as an in-house IP counsel is fostering and maintaining a...
Remfry & Sagar adds four equity partners
Firm elevates experts in patents, trademarks
AI providers required to safeguard IP rights, says Japan report
The report says that various parties will need to collaborate at every stage in order to safeguard i...
Building brand identity with trademarks and industrial designs
Whether minimalist or retro, modern or casual, design is not just about aesthetics; it is a fundamen...