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How do the Olympic Organizing Committee and gold medalists protect international trademarks?
Protecting the Olympic trademarks was once a job for the organizing committee alone, but these days,...
Olympics 2024: When fashion brands strike gold
Sports merchandise makes consumers and supporters feel more connected to sporting events, personalit...
Capitalizing on Paris 2024
Just because millions of potential customers are watching the Olympics doesn’t mean that a company c...
2024 Paris Olympics: Touting the novelty of an opening ceremony by the river
Can a boat parade of athletes on the Seine be protected by copyright law?
China rejects over 400 malicious registrations of Olympics-related trademarks
The Beijing Winter Olympics provided not only a stage for athletes around the world to shine, but al...
IP protection mechanisms in place for 2022 Beijing Winter Olympics, Paralympics
As far as intellectual property rights protection is concerned, the Beijing 2022 Winter Olympics and...
Moment marketing and PV Sindhu’s Olympic moment
Badminton player Pusarla Venkata Sindhu or PV Sindhu of India has been making sports headlines in he...
Tokyo 2020: Will the Olympics win the gold for IP protection?
The Olympic Games bring out the best in the world’s athletes, IP lawyers and counterfeiters. The 202...