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The rise of location-based entertainment: IP and data privacy issues
Location-based entertainment is growing in popularity, creating immersive and memorable experiences...
Without image rights, social media influencers have other options in Singapore
IP attorney discusses these alternatives to image rights.
The World Cup: FIFA does battle against IP infringers
With the World Cup’s knockout round set to begin, Espie Angelica A. de Leon looks at another mighty...
Legal issues around KOL marketing in Hong Kong and mainland China
Key opinion leaders – known as influencers in much of the world – are increasingly being used in mar...
Comparative advertising: Drawing the fine line between puffery and disparagement
Comparative advertisement refers to a marketing and promotional strategy whereby an entity’s product...
Moment marketing and PV Sindhu’s Olympic moment
Badminton player Pusarla Venkata Sindhu or PV Sindhu of India has been making sports headlines in he...
Everything you need to know about social media for branding
Global law firm and brand gather at the INTA Annual Meeting to discuss the dos’ and don’ts as well a...