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From fame to frame: How can personality rights be secured against AI misuse?

In the age of artificial intelligence, where digital simulations can replicate human likenesses with...

Protecting Personality rights and dealing with Deep Fakes

AI is revolutionizing the way brands collaborate with celebrities, making it imperative for regulato...

Interesting argument in copyright infringement case involving Harper’s Bazaar India, celebrity news agency

Disabling an entire social media page v. disabling just the infringing content

How intellectual property moves in signatures and poses

From Michael Jackson to Amitabh Bachchan to Ronaldo to Elvis, the potential commercial value of a ce...

Celebrity Brands: To Wed or Not to Wed?

Celebrities no longer just sponsor or promote products, they are now actively involved in the design...