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Asia IP

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Building brand identity with trademarks and industrial designs

Whether minimalist or retro, modern or casual, design is not just about aesthetics; it is a fundamen...

Shopee launches Brand Protection Partnership (BPP) Initiative

BPP will strengthening IP protection in collaboration with leading brands and rights holders

Strategizing brand protection and management to augment company value

Without a proper trademark strategy, a company may become vulnerable to unnecessary challenges, incl...

Luxury brands answer consumers’ demand for sustainability

The burgeoning second-hard market for luxury goods has brought about branding, sustainability and IP...

Pankaj Monga joins Lall & Sethi as head of brand protection, trademark litigation practice

Delhi-based Monga joins the firm from GlaxoSmithKline in Singapore.

Brand protection over patents?

A lawyer in Manila explains why companies may want to focus more on brand protection instead of pate...

Technology and Brand Protection

The internet has changed how products are being sold, and made it increasingly easy for counterfeite...