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Asia IP

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Louis Vuitton scores landmark trademark victory in China

Luxury branding meets China’s premium tea boom in a closely watched trademark dispute.

China’s trademark overhaul signals a fundamental shift in brand protection

New rules target bad-faith filings and encourage genuine trademark use.

Senior user versus junior user: Delhi High Court confirms passing off in a trademark dispute

It is imperative that business owners conduct thorough due diligence before adopting a mark, includi...

Chinese WeChat ramps up brand protection against counterfeits

Weixin is the central platform to Tencent’s digital security strategy.

Thailand teams up with Meta, Facebook to strengthen IP protection

This relationship includes training programs such as Brand Rights Protection and Meta Verified.

Upholding brand integrity comes at a cost, says Avon legal head

Legal head of cosmetics brand Avon calls for framework to fight counterfeiting threats.

Building brand identity with trademarks and industrial designs

Whether minimalist or retro, modern or casual, design is not just about aesthetics; it is a fundamen...

Shopee launches Brand Protection Partnership (BPP) Initiative

BPP will strengthening IP protection in collaboration with leading brands and rights holders