Divina Gracia E Pedron
Areas of Expertise
Trademarks, Enforcement, Licensing & Franchising
Ms. Divina Gracia E. Pedron specializes in brand protection, trademarks, and copyright enforcement through civil, administrative, and criminal prosecution, and border control. She also works with trademark owners in domain name disuptes and advises clients on issues involving their trademark rights in the face of unregulated parallel importation.
Ms. Pedron assists the largest caual dining restaurant company in the Philippines byf ormulating its brand protection strategy and by protecting its mark in the Philipines and in foreign jurisdictions, particularly in its areas of expansion. Ms. Pedron has also actively advised her clients on international IP protection and has assisted clients in filing trademarks via the Madrid Protocol route.
She has served as President of the Intellectual Property Alumni Association composed of intellectual property practitioners in the Philippines that have attended the intellectual property rights training for lawyers in Tokyo sponsored by the Japan Patent Office and the Japan Institute of Invention and Innovation.
Ms Pedron currently sits as Assistant Chair of the Committee on Intellectual Property RIghts of the Philippine Bar Association, the oldest voluntary national organization of lawyers throughout the Philippines.
Ms. Pedron holds a Bachelor of Laws degree from the University of the Philippines. Regarded as an expert in IP law, Ms Pedron regularly lectures in Continuing Legal Education classes in the Philippines. She is a lecturer of Intellectual Property Law at the University of the Philippines in Diliman, and civil law in De La Salle University College of Law.