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 Masanori Hiroe

Masanori Hiroe

Managing Partner

Hiroe & Associates


4-3, Usa 3-chome
Gifu City 500-8368



E-mail Address:

Masanori Hiroe

Areas of Expertise

Patents, Trademarks, Copyright, IP Litigation


Masanori Hiroe has around 20 years of experience handling cases related to trademarks, designs, copyright and unfair competition. He specializes in the field of trademark acquisition and infringement proceedings, but also handles trademark prosecution for companies and businesses in various industries based in Japan and around the world. Mr. Hiroe is active as a member of the Trademark Committee and the Copyright Committee of the Japan Patent Attorneys Association (JPAA) and has a track record of participating in public research groups on the trademark and copyright systems. Seeing growth as an integral personal goal, Mr. Hiroe attends international conferences such as INTA yearly in order to understand international trademark protection trends and strengthen his business practices. As an extension of this goal, he is a part-time lecturer at Gifu University, educating students and working adults in IP law, as well as training future IP specialists.

Mr. Hiroe graduated from Ritsumeikan University Faculty of Law, Graduate School of Law. He is director, managing partner and patent attorney at Hiroe & Associates, where he heads the trademark, design, copyright and unfair competition sections. He is a member of the Asian Patent Attorneys Association, INTA, Japan Intellectual Property Association, Japan Trademark Association and JPAA. He chairs the JPAA Gifu Prefectural Committee (2020-) and has been a member of the Intellectual Property Support Centre of the JPAA (2012-2016), the JPAA Trademark Committee (2016-2018) and the JPAA Copyright Committee (2018-2020). He takes part in the Gifu University Research Promotion and Social Cooperation Organization Intellectual Property Seminar (2016-), the Gifu University Common Courses Intellectual Property Law (2016-), and the IP business symposium in Gifu (2018).