Masanori Hiroe

Masanori Hiroe

Managing Partner

Hiroe & Associates


4-3, Usa 3-chome
Gifu City 500-8368



E-mail Address:

Masanori Hiroe

Areas of Expertise

Patents, Trademarks, Copyright, IP Litigation


Masanori Hiroe has around 20 years of experience handling cases related to trademarks, designs, copyright and unfair competition. He specialises in the field of trademark acquisition and infringement proceedings, but also handles trademark prosecution for companies and businesses in various industries based in Japan and around the world. Mr Hiroe is active as a member of the Trademark Committee and the Copyright Committee of the Japan Patent Attorneys Association (JPAA) and has a track record of participating in public research groups on the trademark and copyright systems. Seeing growth as an integral personal goal, Mr Hiroe attends international conferences such as INTA yearly, in order to understand international trademark protection trends and strengthen his business practices. As an extension of this goal, he is a part-time lecturer at Gifu University, educating students and working adults in IP law, as well as training future IP specialists.

Education- Graduated from Ritsumeikan University Faculty of Law, Graduate School of Law

Positions- Director, managing partner and patent attorney at Hiroe & Associates, Head of the trademark, design, copyright and unfair competition sections.  Part-time lecturer at Gifu University (2016-), Member of the Intellectual Property Support Centre of the JPAA (2012-2016), Member of JPAA Trademark Committee (2016-2018), Member of the JPAA Copyright Committee (2018-2020), Chair of the JPAA Gifu Prefectural Committee (2020-).

Recent seminars- IP business symposium in Gifu (2018), Gifu University Research Promotion and Social Cooperation Organisation Intellectual Property Seminar (2016-), Gifu University Common Courses Intellectual Property Law (2016-)

Memberships- Asian Patent Attorneys Association, INTA, Japan Intellectual Property Association, Japan Trademark Association, JPAA

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