Senior Partner & Head of Trademarks, Contractual and Commercial IP
B - 41, Nizamuddin East
New Delhi 110013
+91 120 4059300
Areas of Expertise
Trademarks, Enforcement, IP Litigation, Licensing & Franchising, Media & Entertainment
Accredited as one of India’s Top IP Attorney, Safir Anand has over 25 years of experience in providing inputs on strategy, business models, marketing, and commercial insights, blended with an astute understanding of IP Law that encompasses IP protection, IP enforcement, IP agreements, licensing, franchising, monetisation, and due diligence. He has worked throughout his career to explore multiple facets monetization, fine-tuned the concept of Returns of Advertising, created industry level specialisations for the firm, worked with clients’ R&D Teams for product development and personally created product prototypes and very recently co-set up a COVID Fund for artisans in the country.
Safir is on the advisory board of International Facility Management Association, Fashion Design Council of India, Event and Entertainment Management Association, JHS Svendgaard Brands Limited, Brand Musiq Private Limited, Teamwork Arts Private Limited, My Rights LLP, Tarrakki, Fresh Brew, White Willow, Siddhartha Bansal and Royal Fables and additionally holds memberships with national and international organizations.
He has been a member of INTA’s Presidential Task Force on Brand Valuation, and also serves on its Commercialisation of Brands Committee and its first prestigious Research Advisory Council continuously for the second term. He has also been associated with Brands & Innovation Committee, Famous and Well-Known Marks Committee and Trademark Office Practice Committee.
Safir extensively contributes to prestigious national and international publications and is on the editorial panel of many leading journals and magazines focused on commercialization, licensing, franchising and other aspects of Intellectual Property. He also writes frequently for financial dailies and is featured on TV shows on trend forecasting.
He has been recognized as one of the most Innovative Practitioners across Asia-Pacific by Financial Times Innovative Lawyers Asia-Pacific 2020; enlisted in the Forbes India’s Legal Powerlist 2020 as one of the Top Individual Lawyers; awarded the extremely prestigious “IAF-Atmanirbhar Bharat Award 2020-21; awarded for exemplary performance in the field of Intellectual Property by International Advisory Experts; ranked top 300 strategist in IP in the world by IAM; Ranked as Elite Practitioner by Asia Law Leading Lawyers; awarded for Sterling Performance in Business and Law by Legal League Consulting to name a few.