IP Expert

Overview

Xu Zhang has been practicing in China since the mid-1990s, and decided to devote himself mainly to the intellectual property practice. After a few years of working at one of the leading Chinese IP firms, he joined Rouse to extend his experience and acquire sights that are more international. Later in 2003, Zhang founded his own law firm, along with other partners, to continue his legal practice mainly in the field of intellectual property rights. In the past 20 years, Zhang has handled thousands of cases, covering but not limited to the area of IP rights acquisitions (trademark, copyright, patents and domain names, etc.), non-litigation dispute resolution through administrative approaches and negotiations and administrative litigation. In addition, he covers civil litigation for trademark infringement, unfair competition, copyright infringement, criminal prosecution on anti-counterfeiting matters, and negotiations on IP rights transactions.

With his profound knowledge and experience, Zhang has helped brand owners to successfully secure the well-known trademark status recognition both through judicial procedure and administrative procedures. Many cases he has handled have been awarded “Best Practice” by various authorities and associations.

Zhang is active in participating in seminars and forums with representatives from various government organizations and authorities, to exchange his opinions and insights on how to practice law to maximize the protection on IP rights owners, efficiently and effectively. With fluent communication capability in both Chinese (Mandarin and Cantonese) and English, Zhang works mostly with the reputable MNCs and listed companies in various industries.