IP Expert

Overview

Ray Zhao joined Unitalen in 2002 and began to practice prosecution and protection of IP rights; he now has more than 22 years’ professional experience in IP. As a senior partner of Unitalen, he successively served as director of the legal department and director of the international trademark department, personally handled or guided other lawyers and agents to handle a large numbers of IP cases, and accumulated profound theoretical knowledge and practical experience. He is good at solving trademark disputes and trademark infringement problems through administrative and judicial procedures, and has successfully dealt with many quite difficult litigation and non-litigation cases.

Zhao has been invited by CNIPA multiple times to participate in the revision of China's trademark law, implementation regulations, trial rules, examination guidelines, standards for general illegal acts, and amendments concerning the standardization of trademark application behavior. He also participated many times in discussions and studies conducted by the National Intellectual Property Administration regarding laws and regulations.

He has delivered keynote speeches at large seminars organized by many international associations and governments many times, including INTA, ECTA, FICPI, AIPPI China Branch and the China Trademark Festival, systematically introducing China's intellectual property system.