IP Expert

Overview

Kevin Xu has been practicing in the legal field in China for over 15 years, and has worked in intellectual property since the beginning of his career. Xu has been working at one of the leading Chinese IP firms, since his graduation, and has kept focus on mainly in the field of intellectual property rights.

Xu has handled thousands of cases, covering but not limited to the area of IP rights acquisitions (trademark, copyright, patents and domain names, etc.), cross-border IP rights acquisitions and protection, non-litigation dispute cases through administrative approaches and negotiations, administrative litigations on IP rights ownership, civil litigations for trademark infringement and copyright infringement, multinational IPR licensing and assignment transactions, administrative and criminal enforcement against IP infringement and counterfeiting, domain name disputes, anti-unfair competition, and compliance on product labels and advertising materials.

To build up IP protection on behalf of the clients, and with his profound knowledge and experience, Xu has helped brand owners to successfully secure well-known trademark status recognition both through the judicial system and administrative procedures. Many cases handled by Xu have been awarded “Best Practice” or “Typical Case” by the Supreme People’s Court.

In addition to cooperating with MNCs and listed companies in various industries, Xu provides complete legal services for startup companies and ecommerce companies in China. He has also been working on behalf of some companies to propose IP protection strategies related to the fields of NFTs and the Metaverse.

Xu has been appointed by the East China University of Political Science and Law as an instructor of social practice.