Thailand

Thailand has climbed one spot to 28th on the Institute for Management Development’s 2021 world competitiveness rankings, three spots behind ASEAN neighbor Malaysia and nine spots ahead of Indonesia in the global rankings. 

Switzerland-based IMD attributed Thailand’s gains to improvements in labour market indicators, a low government deficit and recently enacted pro-business legislation; the organization also noted Thailand’s gains in scientific infrastructure, including an increase in scientific academic research publications, confidence express by Thai business managers on the collaboration between academia and the private sector and increased protection of intellectual property rights.  

Thailand’s improved showing on the global stage will likely lead to an increased interest in the country’s intellectual property regime and practice, which will provide more opportunities for new law firms to work their way into the market. Already, new firms like The Legal and iLAWASIA, and regional firms like S&O IP and Rajah & Tann, are making inroads into what used to be a comfortable handful of law firms for others to compete against. 

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Based in Bangkok with a liaison office in Hong Kong, Ananda Intellectual Property is a well-recognized patent and trademark firm managed by Thai, American and European partners. Managing partner Franck Fougere has over 15 years of experience as managing director and IP expertise at international firms throughout Asia.  

Anek Group is held in high regard throughout Southeast Asia for its IP work; the firm also provides advice on corporate and commercial law, labour law, conveyancing services, debt collection and dispute resolution. Anek Srisanit, the firm’s chair, is a key contact for IP matters. Partner Nan Srisanit is an IP specialist. 

AWP & Alliance has merged with JTJB International Lawyers. The combined firm has five partners and more than 30 staff members. AWP & Alliance, a highly regarded boutique commercial law firm in Bangkok, was formerly known as Apisith & Alliance which was founded in 2002 by Apisith John Sutham. The firm became AWP & Alliance in 2021. AWP & Alliance has provided focused corporate and transactional legal services to both local and foreign clients in the areas of corporate law, general commercial, intellectual property, mergers & acquisitions, securities and capital market, inbound investment, real estate and dispute settlement. JTJB International Lawyers, established in 2005, was initially focused on litigation and international commercial arbitration but has since grown to become is a full-service commercial law firm under the leadership of partners Naiyachon Tathong and Bunnasomboon Chaiparinya (Aaron). JTJB International Lawyers is the largest of several overseas offices of JTJB LLP, a pre-eminent maritime and commercial litigation firm headquartered in Singapore. Following the merger, Apisith John Sutham will be a consultant while Pattaravadee Kongcharoenniwat and Wiyadathawin Luenchavee will be partners in the intellectual property and corporate and capital market practices, respectively, in JTJB International Lawyers. 

The Supply & Distribution practice at AXIS Legal drafts and negotiates supply and distribution agreements, as well as assists with exclusivity arrangements and credit and financing. Working in concert with other practice group, the firm offers advice on ensuring compliance with competition and fair-trade laws, and can help settle any dispute which arises. 

Partners Dhiraphol Suwanprateep and Nont Horayangura consistently make Baker McKenzie one of the top IP law firms in the region. The firm manages the patent and trademark portfolios of some of the world’s largest pharmaceutical, software and consumer goods companies. It also regularly advises on patent and trademark prosecution matters as well as licensing and is heavily involved in all manners of enforcement, including the coordination of anti-counterfeiting and anti-piracy campaigns, as well as IP-related litigation. 

Chandler MHM, which was established in 2017 when Chandler & Thong-ek Law Offices integrated its practice with Tokyo-based Mori Hamada & Matsumoto, has notable practices in data protection and TMT. After the firm advised the Export-Import Bank of Thailand on its data protection project, the ExIm Bank won the 2020 Best Practice Award from the Ministry of Digital Economy and Society. Partner Pranat Laohapairoj is a key data protection contact. The firm’s TMT practice advises across a broad spectrum of tech-related areas, including cyber security, e-commerce, e-sports, FinTech and health tech. Koonlacha Charungkit-anant is a key TMT contact. 

Chavalit & Associates, the IP and IT arm of SCL Nishimura & Asahi, is led by managing partner Chavalit Uttasart. Founding partner of SCL Law Group, Phatthrawat Nakaranuruck is another key contact as he was once senior legal officer with the Department of Intellectual Property in the Ministry of Commerce; he has had extensive experience in IP and IT litigation as well as arbitration on several high-profile matters. Another prominent figure is partner Pavinee Bunyamissara who specializes in the fields of e-commerce and trademarks.  

Dej-Udom & Associates was founded in 1986 by Dej-Udom Krairit. The IP team, led by senior partner Poondej Krairit and executive director Worawut Krairit, offers a full range of services. Its client base includes well-known global companies.  

One of the oldest and largest IP firms in the country, Domnern Somgiat & Boonma is led by partner Rutorn Nopakun. The practice handles many trademark applications filed in Thailand and almost half of the patent applications filed by foreign companies. Among its leading practitioners are Nathapong Tongkaew for trademark, Chakrapat Mongkolsit and Prabjote Busdee for patents. 

Up-and-coming ILAWASIA is a new-gen, full-service law firm experienced in dealing with trademarks, trade names, industrial designs, inventions, copyright, geographical indications, trade secrets and domain names. The firm’s services include due diligence, prosecution, customs recordal, enforcement and litigation for both domestic and overseas clients. Founder and managing partner Somphob Rodboon is engaging, thorough and creative in his search for solutions, whether the problem lies in IP, corporate and commercial or other aspects of business law. The firm has branch offices in Vientiane, Phnom Penh and Yangon.  

Founded in 1966, ILCT is an affiliate of Russin & Vecchi, a firm it was once part of. The IP practice offers services such as registration, copyright protection, contesting infringement and counterfeit issues. Partner Palawi Bunnag is a key IP contact. IP specialist Titirat Wattanachewanopakorn joined the firm in 2023; he brings more than 20 years of experience to the firm. 

KPMG acquired many of ZICO Law’s law firms and lawyers at the end of 2022, including those in Thailand. The deal saw more than 275 lawyers join the global KPMG network. KPMG’s legal services include providing legal opinions and advising on personal data protection, market entry, and digital and technology issues.  

Kudun and Partners is a commercially-focused full-service firm in Bangkok. Partner Somboon Sangrungjang is well-respected in the IP realm. He has advised one of the country’s largest telecommunications companies in connection with the rights to broadcast a major sporting event to its viewers under the Must Carry rules specified by the Office of National Broadcasting and Telecommunications Commission; he also represented one of the largest telephone voice and data communications services provider in successfully defending it against one of Thailand’s leading cable satellite TV providers from copyright violation claims related to the English Premier League.  

LawPlus provides pragmatic legal advice at a reasonable cost and its clients include multinational financial institutions, regional and international telecommunications companies, hardware and software manufacturers, property developers and service providers. Managing partner Kowit Somwaiya and partner Prasantaya Bantadtan have nearly 50 years’ experience combined, and have acted for clients such as Aeon, Alstom, ExxonMobil and General Motors. 

Lewmanomont International Law Office was established in 1966 by Sanguan Lewmanomont. The firm offers IP services across Southeast Asia. Clients include global companies such as Shell Oil, Pennzoil and E-Trade, as well as small-and medium-sized Thai enterprises such as Osotspa, Thai Agri Foods and Thai Fish Sauce Co.  

Former Baker McKenzie lawyers led by the well-known and highly ranked Tanakrit Tangburanakij have opened Lexel, a full-service law firm that has a particular expertise in intellectual property, life sciences and chemistry. Tangburanakij, the firm’s managing partner, is a leading lawyer in digital media, brand management, transactional IP, cybercrime, data breach and enforcement matters involving trademarks, copyrights and patents. He is joined by partner Radeemada Mungkarndee, who has more than 20 years of experience working in the patent life cycle; partner Praewpan Hinchiranan, who is noted for her work in anti-piracy and enforcement, border control, civil and criminal action, trademarks and movie production; and Tienkul Kangwanwong, who is the firm’s patent manager. Several other lawyers have also joined the firm, including patent consultants Poonsawat Paechotrattanakul, Chutikarn Jaengphop and Nithipong Mapratiep. 

Mirandah Asia’s Bangkok office is staffed by several IP experts, and works closely with its Singapore office, where director Gladys Mirandah brings more than 35 years of IP experience in Asia. She has been admitted to practice in Singapore, the UK and Brunei. The firm is noted for its work in ASEAN countries and elsewhere, and has offices in Singapore, Kuala Lumpur, Jakarta, Hanoi and Manila, as well as significant experience in Laos, Myanmar, Cambodia, Brunei and India.  

R&T Asia (Thailand), the Bangkok office of regional firm Rajah & Tann, launched an intellectual property practice in May 2022. The firm also advises on a variety of TMT fields including the new and emerging fields of data security, e-commerce, FinTech and Over-The-Top (OTT) services. It has increasingly provided advice on e-payments businesses, giving it a wealth of expertise in that area. Partner Supawat Srirungruang is a key TMT contact.  

Rouse has had an office in Bangkok since 2000. The office handles all IP aspects and, in particular, acts as the patent hub for Southeast Asia. It has a strong track record in patent drafting, prosecution and litigation, as well as trademark and other IP protection and enforcement. Principal Prasit Siricheepchaiyan is a key contact; the firm also has a Japanese desk dedicated to assist Japanese clients in the region.  

S&I International Bangkok Office is a Japanese law firm established in 1996 by Masafumi Iguchi. The firm specializes in IP and comprises S&I Asia Co. (Bangkok), which handles translation and search work, and S&I Japan Co. (Tokyo), which supports clients in Japan. Services including applications for patents, petty patents, designs, trademarks, copyright, litigation and general counseling for both Thai and foreign companies. 

S&O IP, also known internationally as Schmitt & Orlov Intellectual Property, deals with the full-range of IP matters in Thailand, from registration and commercialization to the enforcement of IP rights, with a strong focus on trademarks and copyright. The firm works closely with the Thai enforcement authorities including the Department of Intellectual Property, Economic Police and Thai Customs at all levels, and has an in-house investigation team that identifies sightings, conducting in-depth investigations and monitoring online counterfeits. Daniel Greif, the firm’s director for Southeast Asia, has consistently been rated as one of the leading trademark lawyers in the Asia Pacific region; he is ably aided by deputy director Hau Nguyen. 

Named the Asia IP patent firm of the year for Thailand in 2023, Satyapon & Partners was founded by Satyapon Sachdecha in 1995 and practices IP law exclusively. Sachdecha is a skilled lawyer who was president of the Intellectual Property Association of Thailand from 2009 to 2019 and is a lecturer of IP law at both Dhurakij Pundit University and Thammasat University. The firm has registered more than 28,000 trademarks in Thailand alone. Its in-house investigations and enforcement team executes more raids each year than any other firm in Thailand, working closely with the Royal Thai Police, Customs and the Department of Special Investigations (DSI). The firm has been responsible for the removal of over US$100 million in infringing goods (retail value) from the marketplace in Thailand and neighbouring jurisdictions; it has conducted more than 2,000 customs seizures, 16,000 police raids and now averages more than 1,200 raids per year, which is almost five raids per working day. The firm has shuttered more than 50 factories, closed down more than 500 retail locations and taken down more than 1,000 websites and social media selling channels.   

Siam Premier International Law Office has been providing advice to companies and individuals for more than 20 years. The firm’s litigation department handles IP enforcement and disputes, including recently representing a Chinese vehicle manufacturing company in a lawsuit filed by a British global automotive company on the grounds of trademark infringement and licensing agreement. The firm also has an important TMT practice, which is home to its IP rights work. The firm has advised a Japanese mobile application company in regards to telecommunications and internet laws in Thailand, and a U.S. multinational sports apparel and footwear company in connection with a legal terms project to develop a globally consistent Terms of Use, Terms of Sale and Privacy Policy on its website, and other regulatory and compliance advice. 

Spruson & Ferguson provides patent and trademark attorney services, as well as all other intellectual property services, in Thailand and the Mekong region (Vietnam, Myanmar, Laos and Cambodia). Jitchanok Sararuk, Pradipol Kruakaew and Thanchanok Pankrai are responsible for patent work. Spruson & Ferguson is part of IPH Limited, the intellectual property company holding company in Asia and the Pacific.  

The Legal is a boutique law firm in Bangkok founded by experienced lawyers from several renowned law firms in Thailand. The firm provides legal services to clients from individuals to juristic entities and local to multinational companies, as well as government authorities. The full-service firm’s IP practice is helmed by Panisa Suwanmatajarn, who is also the firm’s managing partner. She has a dozen years of experience in intellectual property, corporate and commercial and information technology fields. She was senior associate at Siam Premier International Law Office and a partner at RWT International Law Office. She has been involved with inbound and outbound trademark prosecutions, intellectual property infringement, contracts related to intellectual property such as licensing agreements, franchise agreements, and outsourcing agreements. Jinnaphat Srithepthamrong is another key contact.  

Tilleke & Gibbins’ is a leading regional full-service law firm with an outstanding IP team led by Darani Vachanavuttivong and Alan Adcock. The firm acted on behalf of a client before the IP&IT Court and obtained a very favourable settlement just prior to the rendering of judgment in what has been widely regarded as the largest and most complex patent infringement case in Thai history. In this multijurisdictional case, the firm not only secured a rare Anton Piller order to seize infringing goods, which enabled it to successfully prove infringement, but also formulated extensive strategies for protecting the validity of its client’s patent. The firm also represented a highly regarded Japanese automotive and motorcycle manufacturer in several related design patent infringement matters. This culminated in a civil suit filed with Thailand’s Central Intellectual Property and International Trade Court against the infringers, in which the firm secured a resounding victory. In its landmark ruling, the court awarded the client the largest civil lawsuit compensation amount to date for a design patent infringement case in Thailand at B68.65 million (US$2.11 million) plus interest and fees. The firm’s prosecution practice handles patent and trademark searches, registration, recordal, annuity, opposition, cancellation, watches, infringement assessment, freedom to operate analyses, validity assessments and license agreements. The firm was named Thailand patent firm of the year at the 2023 Asia IP Awards. Nuttaphol Arammuang joined the firm in 2023. 

TMP Intellectual Property is a leading IP boutique in Bangkok, providing services on patent, design, copyright and trademark matters. Partner Pawat Varapirom is not only a lawyer, but also an entrepreneur with an international mindset. Partner Munif Chaipanya has more than a decade of experience in trademark matters, and partner Adele Marchal oversees clients’ inbound and outbound trademark, patent, design and copyright filings.  

Established in 1999, Vidon & Partners handles exclusively IP works covering registration (patent, trademark, design, copyright and geographical indications), enforcement as well as anti-counterfeiting, strategic advices, contract and litigation. The firm also collaborates with several international law firms and specialized IP investigators in Thailand.  

Founded in 2020, WE Intellectual Property is a Bangkok-based law firm dedicated to IP protection. With more than 20 years’ relevant experience, managing partner Saowaluck Lamlert and partner Tatchaporn Natprasertkul help trademarks, trade names, industrial designs, patents and inventions, copyright, geographical indications, trade secrets and domain names, on due diligence, prosecution/registration, customs recordal, enforcement and litigation. The firm was named copyright firm of the year at the 2023 Asia IP Awards.  

In January 2021, the trade remedies and customs practice at AWP & Alliance (formerly Apisith & Alliance) was acquired by Weerawong, Chinnavat & Partners, a full-service firm regarded by many as a powerhouse.  

Based in Chiang Mai, X Ventures is a forward-looking firm that provides, as it says, “unique representation and consultation services to clients across Asia.” In addition to offering IP services, it also provides public and private board representation and technical and legal representation solutions for Asian clients in the communication, satellite, broadcast, entertainment, and technology industries. The firm was founded by technology and IP lawyer Jeffrey J. Blatt, whose practice originated in Silicon Valley and Hollywood, where he represented companies like Apple, Oracle, Intel, Sun, and Sony Electronics. His work in Hollywood included representing major studios and special effect companies like Lightstorm Entertainment, Apogee, and Sony Imageworks. 

Singapore-based Yusarn Audrey established a Bangkok office in 2016, and today boasts a team combining qualified Thai lawyers, patent and trademark agents, and technical specialists who have an in-depth understanding, experience, and full knowledge of the intellectual property rights (IPRs) protection in Thailand. Service includes a full range of intellectual property and a comprehensive range of corporate and commercial legal services. In addition to this, the firm has developed new intellectual property strategic advisory services for clients, especially innovative startups and Thai SMEs.  

Many of ZICO Law’s lawyers in Thailand have joined KPMG. In December 2022, KPMG and ZICO Law entered into an agreement under which a number of law firms and teams from the ZICO Law network joined KPMG, including those in Thailand.