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In Depth

The ‘look’ is the ‘brand’: Delhi High Court extends trademark protection to visual identity

The ‘look’ is the ‘brand’: Delhi High Court extends trademark protection to visual identity

04 August 2026

The High Court of Delhi has ruled that a digital broadcaster’s logo infringed on a well-known broadcaster’s similar visual identity, but separated the visual device, colour scheme and layout from the choice of name by the upstart broadcaster. – Rahul...

Misleading ads and dark patterns: Evolving jurisprudence in India

Misleading ads and dark patterns: Evolving jurisprudence in India

04 August 2026

India has taken important steps forward in protecting consumers who use its digital economy, from regulating confirm shaming, basket sneaking and drip pricing. Safir Anand and Ritu Bhargava.

India Strategies Guide 2026

India Strategies Guide 2026

04 August 2026

Navigating the India' IP landscape requires strategic foresight and expert guidance. Asia IP's India Strategies Guide 2026 offers insight on deceptive UI/UX practices and the importance a logo carries in today’s digital landscape.

Choreography, dance and busting the moves around copyright

Choreography, dance and busting the moves around copyright

31 July 2026

Who actually owns a viral routine? — Excel V. Dyquiangco

Seeing double the business names

Seeing double the business names

31 July 2026

Business name registration does not equal trademark rights. — Excel V. Dyquiangco

Platform liability in the age of downloadable manufacturing

Platform liability in the age of downloadable manufacturing

31 July 2026

Downloadable 3D printing is challenging traditional IP enforcement. — Cathy Li

Mirror, mirror on the shelf: The rise of the dupe culture

Mirror, mirror on the shelf: The rise of the dupe culture

28 July 2026

How imitation dilutes exclusivity but also keep brands at the centre of attention — Excel V. Dyquiangco

Which inventions are you going to patent?

Which inventions are you going to patent?

28 July 2026

Not every patentable invention deserves a patent. — Espie Angelica A. de Leon

Whose work is it, really? Patent ownership in China

Whose work is it, really? Patent ownership in China

26 June 2026

Patent ownership in China when your employee leaves for a competitor. – Cathy Li

Recognition and cross-class protection of well-known trademarks in China

Recognition and cross-class protection of well-known trademarks in China

30 May 2026

Cross-class trademark protection under Article 13(3) of China’s Trademark Law includes two independent paths — Xiaoping Wei

IP protection across countries joint hosting a major sports competition

IP protection across countries joint hosting a major sports competition

29 May 2026

How can host countries align their efforts to protect these IP across borders? — Espie Angelica A. de Leon

The trademark disclaimer: When to disclaim elements of a mark

The trademark disclaimer: When to disclaim elements of a mark

26 May 2026

When should you not claim exclusive proprietary rights over portions of your mark? — Espie Angelica A. de Leon

Is fame enough to get a trademark?

Is fame enough to get a trademark?

25 May 2026

A valid trademark must satisfy the test of distinctiveness and use in commerce. — Excel V. Dyquiangco

FIFA, brands and its human rights framework

FIFA, brands and its human rights framework

20 May 2026

How human rights framework affect brand sponsorship deals — Excel V. Dyquiangco

Rules for determining civil liability of online platforms for IP infringement in China

Rules for determining civil liability of online platforms for IP infringement in China

30 April 2026

As online platform business models become increasingly integrated, assessment of liability for infringement will continue to be refined through judicial practice. – Hongxia Wu and Fan Li