Indonesia animation sector triples amid IP boom
26 May 2026
Photo credit to Variety.
Indonesia’s animation industry has expanded more than threefold over the past decade, fueled by a strategic transition from outsourcing work to developing original intellectual property, according to Creative Economy Minister Teuku Riefky Harsya.
Speaking at the launch of the Indonesia Animation Report 2026 in Jakarta recently, the minister said the country’s animation sector grew from around Rp240 billion (US$15.3 million) in 2015 to Rp800 billion (US$51 million) in 2025.
“This achievement means our animation economy has increased more than 3.3 times over the past 10 years, maintaining an average annual growth rate of 13 percent,” he said.
The minister also highlighted the rapid rise of locally developed animation intellectual properties, with revenues from homegrown properties surging 280 percent by 2025 compared to the previous decade.
For many years, Indonesian animation studios largely operated as outsourcing partners for major Hollywood and Asian productions, handling back-end animation services for international franchises. However, recent industry data points to a major structural shift toward building original content and strengthening local creative ownership.
According to the ministry, members of the Indonesian Animation Industry Association (AINAKI) now collectively own 299 original local character intellectual properties.
One of the strongest examples of this growing commercial potential is the animated blockbuster Jumbo. Produced by Indonesian studio Visinema, the film attracted more than 10 million cinema viewers, demonstrating that locally produced stories can succeed on a massive scale.
“This success clearly demonstrates that the quality of our animators’ work has become highly competitive and ready to achieve economic sovereignty,” the minister noted.
To sustain the industry’s momentum, the Indonesian government is intensifying efforts to strengthen the country’s creative ecosystem. Planned initiatives include research-driven policymaking, stronger intellectual property protection, and the development of IP-based financing schemes to help independent studios access funding.
The newly launched Indonesia Animation Report 2026 serves as the country’s first comprehensive industry blueprint, outlining the sector’s current landscape, growth opportunities, and structural challenges as Indonesia positions itself as an emerging force in the global animation market.
- Excel V. Dyquiangco
