Magazine

June/July 2026- Volume 18 Issue 6 - Jun, 2026

3 | OPINION
Dupe culture
10 | FEATURES
Platform liability in the age of downloadable manufacturing
Downloadable 3D printing is challenging traditional IP enforcement.— CATHY LI
15 | INDIA STRATEGIES GUIDE
Misleading ads and dark patterns: Evolving jurisprudence in India
India has taken important steps forward in protecting consumers who use its digital economy, from regulating confirm shaming, basket sneaking and drip pricing.
— SAFIR ANAND AND RITU BHARGAVA
20 | INDIA STRATEGIES GUIDE
The ‘look’ is the ‘brand’: Delhi High Court extends trademark protection to visual identity
The High Court of Delhi has ruled that a digital broadcaster’s logo infringed on a well‑known broadcaster’s similar visual identity, but separated the visual device, colour scheme and layout from the choice of name by the upstart broadcaster.
— RAHUL BERUAR
24 | FEATURES
Choreography, dance and busting the moves around copyright
Who actually owns a viral routine?
— EXCEL V. DYQUIANGCO
28 | FEATURES
IP Experts 2026: Philippines
44 | FEATURES
Which inventions are you going to patent?
Not every patentable invention deserves a patent.— ESPIE ANGELICA A. DE LEON
48 | FEATURES
IP Experts 2026: Vietnam
55 | FEATURES
Seeing double
Business name registration does not equal trademark rights.— EXCEL V. DYQUIANGCO
60 | FEATURES
IP Experts 2026: Taiwan
67| CORRESPONDENTS
Asean
• Recent developments in Malaysian trademark law have revisited the scope of protection afforded to prefix‑based branding.
Philippines
• It is well settled that the Philippine trademark system follows the first‑to‑file principle. What is often overlooked is that obtaining a trademark registration is not the culmination of trademark protection, but only the beginning.
Russia
• Trademark applicants from Asia can face challenges registering a trademark containing non‑Cyrillic or non‑Latin characters.