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AJ Park Has Recently Rebranded
23 August 2012
AJ Park also announced that it has recently rebranded. “We’ve maintained our name boldly at the centre, because our name represents our 121 year old heritage. The green represents the fresh thinking that drives our clients’ success. Our clients are represented by the globe of diverse industry and geographic icons. The icons themselves were inspired by original drawings created by our staff, when we asked them to sum up our clients’ businesses. The figure represents people, who are our firm’s DNA, and are at the heart of our clients’ businesses,” the firm said in a
statement.
AJ Park has named Aucklandbased Alan Potter its managing partner. Potter is one of New Zealand’s leading intellectual property experts.
He has a strong track record working with some of New Zealand’s top companies, applying his knowledge of international best practice in intellectual property strategy and management, with a particular focus on brand protection. He joined AJ Park as a partner in 2005, where he works closely with in-house counsel and their internal clients.
