Section
In Depth
The reverse confusion theory in trademarks
31 October 2024Is there a conflict between reverse confusion and prior use? — Espie Angelica A. de Leon
The future of history: How Digital Dunhuang revitalizes cultural heritage
31 October 2024The legal landscape for digital cultural heritage echoes broader digital copyright issues. – Cathy Li
Protecting consumer interests in trademark examinations
29 October 2024Consumer interests are increasingly important considerations in the examination and trial of trademarks in China. – Haiyang Sun and Nina Li
Build and defend: All-around strategies for corporations to manage trade secrets and assert rights o...
26 October 2024Trade secrets are often difficult to protect, making management systems key for companies that want to protect their trade secrets. – Mitchell Liu
Protecting Personality rights and dealing with Deep Fakes
24 October 2024AI is revolutionizing the way brands collaborate with celebrities, making it imperative for regulatory authorities to formulate policies that strike a balance between fostering innovation and ensuring accountability. Ranjan Narula and Abhishek Nangia...
Patenting in biotechnology: Protecting your groundbreaking inventions
19 October 2024Patents play a crucial role in protecting biotechnological innovations. Simran Kaur Khalsa breaks down the Patent Act, 1970 as it applies to the patentability of biotechnology.
IP enforcement, election outcomes and what to expect in U.S. policy shifts
27 September 2024How critical are intellectual property laws for political campaigns? Excel V. Dyquiangco discusses how upcoming U.S. elections could affect global IP policies, trade agreements and related issues, highlighting the broader implications for political m...
Boosting patent quality and protection through effective claim drafting
27 September 2024Patent law is essentially a balancing act of the legal, technical and commercial aspects of an invention. Lawyers must draft claims that are legally sound, commercially attractive, yet easy for judges and juries to understand. Excel V. Dyquiangco rep...
What is patent evergreening?
27 September 2024Evergreening allows new patents to prolong their exclusive market position and delay the entry of generic competitors, but critical questions emerge about the nature and impact of these practices.
The patentability of live biological products
27 September 2024Using live biological products in lifestyle drugs and cosmetics introduces a distinct set of considerations.
China Strategies Guide 2024
31 August 2024Navigating China's IP landscape requires strategic foresight and expert guidance. Whether you're interested in patent prosecution deferment, trademark infringement defenses, or AI clauses in publishing, Asia IP's China Strategies Guide 2024 offers au...
Voice ownership: When your voice becomes a digital doppelgänger
27 August 2024As AI continues its march forward, actors are increasingly finding themselves on the outside of the voice over business. Cathy Li examines who owns an actor’s voice when AI and voice cloning tools can sound like just about anyone.
The IP, branding and pricing overlap
16 August 2024Effective pricing strategies shape consumer perceptions and brand positioning, but how do you know what pricing strategy to use for your branding? Espie Angelica A. de Leon explains.
Green claims: Trademarks, certification and avoiding deception
16 August 2024Public demand for sustainability has resulted in greenwashing, the practice of making unverified environmental claims. But how do you distinguish between greenwashing and genuine sustainable efforts? Lawyers tell Excel V. Dyquiangco the best practice...
Couples in (and out of) love: Intellectual property issues in a relationship
01 August 2024Are IPs created during a relationship considered shared property, or are they retained solely by the creator?