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China’s trademark overhaul signals a fundamental shift in brand protection
New rules target bad-faith filings and encourage genuine trademark use.
The Delhi High Court’s Hindware v. Google Decision: Recasting trademark protection in the age of search-based advertising
As businesses compete for visibility in algorithm-driven environments, the principles articulated in...
Invalidation of the early termination of trademark protection
Is it permissible to invalidate the provision of legal protection of a trademark if at the time of f...
LESI 2026: SuperMac’s win over McDonald’s highlights limits of EU trademark protection
A landmark ruling shows even dominant brands must prove genuine trademark use.
Katy Perry case highlights importance of getting broad trademark protection early
Key takeaways from the case which recently resulted in singer’s victory in appeal
Strategic analysis of trademark protection in the consumer goods industry
In the consumer goods sector, trademarks are pivotal to brand identity, reflecting a company’s image...
How do the Olympic Organizing Committee and gold medalists protect international trademarks?
Protecting the Olympic trademarks was once a job for the organizing committee alone, but these days,...
IP protection at the 2023 Hangzhou Asian Games
The Games’ emblem, slogan and mascots have earned the “special symbol” tag