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Asia IP

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LESI 2026: SuperMac’s win over McDonald’s highlights limits of EU trademark protection

A landmark ruling shows even dominant brands must prove genuine trademark use.

Katy Perry case highlights importance of getting broad trademark protection early

Key takeaways from the case which recently resulted in singer’s victory in appeal

Strategic analysis of trademark protection in the consumer goods industry

In the consumer goods sector, trademarks are pivotal to brand identity, reflecting a company’s image...

How do the Olympic Organizing Committee and gold medalists protect international trademarks?

Protecting the Olympic trademarks was once a job for the organizing committee alone, but these days,...

IP protection at the 2023 Hangzhou Asian Games

The Games’ emblem, slogan and mascots have earned the “special symbol” tag

Trademark protection in the animation industry and other relevant issues

The animation sector is booming in China. Robert Chan examines the intersection of trademark and cop...

Trademark protection and brand value in China

Trademark protection extends far beyond legal protection. Robert Chan explains how China’s current t...

An Indian perspective to the evolution and comparisons of trans-border reputation

Despite lack of actual physical presence, these trademarks have been held to have acquired trans-bor...