Asia IP

Public demand for sustainability has resulted in greenwashing, the practice of making unverified env...

Are IPs created during a relationship considered shared property, or are they retained solely by the...

As AI transforms the advertising industry, IP concerns linking AI and campaigns call for proactive s...

Effective pricing strategies shape consumer perceptions and brand positioning, but how do you know w...

A rundown of what to expect

This states that the brand offers products that are legally licensed by well-known intellectual prop...

MoU signed in May paved the way for the joint Master’s degree programme.

Are the ABS-CBN and Apple Podcast marks confusingly similar?