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Sector

Trademarks

Facebook Faces Trademark Infringement

Facebook Faces Trademark Infringement

12 August 2022

Meta a 12-year-old startup that creates immersive experiences and also is in the business of Virtual reality filed suit in federal court against the company formerly known as Facebook for changing its name to Meta. Meta is claiming trademark infringe...

First-half Philippine IP filings increase, surpassing pre-pandemic levels.

First-half Philippine IP filings increase, surpassing pre-pandemic levels.

12 August 2022

According to the Intellectual Property Office of the Philippines (IPOPHL), as COVID-19 limitations loosened and IPOPHL strengthened its IP awareness and education campaign, applications for intellectual property (IP) registration surged in the first...

Using your IP to launch your product in a new market

Using your IP to launch your product in a new market

31 July 2022

Intellectual property is central to a product launch in a new market. Excel V. Dyquiangco explains how a well-formulated IP strategy should be set up based on the understanding of the IP types, the target market interest, the competitors and their IP...

Christian Louboutin Failed To Register Red Sole Trademark in Japan

Christian Louboutin Failed To Register Red Sole Trademark in Japan

10 August 2022

The Appeal Board of the Japan Patent Office (JPO) rejected the trademark registration by French luxury shoemaker Christian Louboutin for its signature red soles. Louboutin filed the colour mark application for high heel soles coloured in red (Pantone...

Indonesia and UAE Sign Free Trade Agreement

Indonesia and UAE Sign Free Trade Agreement

03 August 2022

Indonesia and the United Arab Emirates (UAE) have strengthened their longstanding relationship by signing Bilateral Free Trade Agreement named “Indonesia-United Arab Emirates Comprehensive Economic Partnership Agreement (IUAE-CEPA) last July 1, 2022....

The Philippines quickens digital IP objectives

The Philippines quickens digital IP objectives

03 August 2022

At the recently concluded 63rd Assemblies of the Member States of the World Intellectual Property Organization (WIPO), Rowel S. Barba, director general of the Intellectual Property (IP) Office of the Philippines (IPOPHL), called for increased support...

Legal issues around KOL marketing in Hong Kong and mainland China

Legal issues around KOL marketing in Hong Kong and mainland China

31 May 2022

Key opinion leaders – known as influencers in much of the world – are increasingly being used in marketing campaigns due to their high success rates. Loke-Khoon Tan, James Lau, Helen Pang and Harrods Wong discuss trends in KOL marketing, and the lega...

Court’s endeavours will make injunction orders effective in trademark disputes

Court’s endeavours will make injunction orders effective in trademark disputes

11 July 2022

A recent order passed by the High Court of Delhi could urge courts to come up with different directions or orders so as to give full effect to the injunction orders they have granted. Manisha Singh and Malyashree Sridharan explain how the decision in...

Asia IP Trademark Rankings 2022

Asia IP Trademark Rankings 2022

07 July 2022

The results of the survey are in. Find out which firms stood out from the rest.

Vietnam’s Amended Intellectual Property Law ratified

Vietnam’s Amended Intellectual Property Law ratified

07 July 2022

On June 16, 2022, the National Assembly of Vietnam ratified the amended Intellectual Property Law which puts the country on equal footing with the US, UK and other countries as far as legal frameworks for IP protection and enforcement go.

When trademarks are used as a war strategy

When trademarks are used as a war strategy

06 July 2022

Modern-age warfare is not limited to conventional forms of attack. Nations have recognized that traditional weaponry cannot be enough in weakening enemy nations. Thus, governments are developing strategies to create economic blockades against bellige...

Tips for brand owners to navigate India’s IP landscape

Tips for brand owners to navigate India’s IP landscape

06 July 2022

To attract investment from companies and IP holders to manufacture and distribute their products in India and to assure brand owners that their rights are safeguarded, the Indian government has taken several steps to streamline enforcement procedures...

Lessons for advertisers from Audi’s ad plagiarism scandal in China

Lessons for advertisers from Audi’s ad plagiarism scandal in China

05 July 2022

A marketing attempt by Audi to impress the Chinese consumers with an advertisement embracing Chinese traditions backfired, when the ad was accused of plagiarism. Starring Hong Kong superstar Andy Lau, the ad consisted of a monologue about Xiaoman, th...

A look at trademark dilution – and how it impacts brands

A look at trademark dilution – and how it impacts brands

31 July 2022

The more successful the trademark is, the more likely it may become generic, which causes the trademark owner to lose its exclusive right in their trademark. Lawyers share their best practices for avoiding genericide

IP filing in multiple jurisdictions: How to navigate contrasting laws

IP filing in multiple jurisdictions: How to navigate contrasting laws

05 July 2022

Differences in legislation concerning intellectual property rights, how they are recognized and how they are enforced among jurisdictions create challenges for IP rights applicants. Lawyers share their best tips with Asia IP.