Indian Courts Render View on the use of Punch Lines: The Glaxo Campaign

09 November 2012

Indian Courts Render View on the use of Punch Lines: The Glaxo Campaign

An Indian Court has affirmed the principle that the more descriptive the words used for a product, the greater the burden on the party asserting exclusivity to establish such exclusivity, ruling that the words ‘taller, stronger, sharper’ could describe PediaSure as well as it describes Horlicks.

To continue reading this article, please Login or Register to be a subscriber



Law firms

Please wait while the page is loading...

loader