British retailer GameStation has demonstrated just how few people actually read the End-user License Agreements that frequently pop-up when purchasing or installing new software. On April 1 – April Fool’s Day – more than 7,500 customers signed their souls over to GameStation by, apparently, not reading the new EULA they agreed to.

GameStation’s April 1 EULA read, in part: “By placing an order via this Web site on the first day of the fourth month of the year 2010 Anno Domini, you agree to grant Us a non transferable option to claim, for now and for ever more, your immortal soul. Should We wish to exercise this option, you agree to surrender your immortal soul, and any claim you may have on it, within 5 (five) working days of receiving written notification from gamesation.co.uk or one of its duly authorised minions. We reserve the right to serve such notice in 6 (six) foot high letters of fire, however we can accept no liability for any loss or damage caused by such an act.

If you a) do not believe you have an immortal soul, b) have already given it to another party, or c) do not wish to grant Us such a license, please click the link below to nullify this sub-clause and proceed with your transaction.”

Roughly 12% of GameStation’s customers clicked on the links and were rewarded with free £5 vouchers.

GameStation executives will be contacted customers via email with a notice of nullification, assuring them that GameStation will not enforce the Immortal Soul Clause.