Sector
Licensing & Franchising
Consumers nowadays play a more active role in developing brand experiences
31 May 2023Sustainability has become a crucial aspect of the licensing business. Ivy Choi discusses the significance of collaboration, including understanding consumer preferences and creating engaging brand experiences through licensing deals.
International Women’s Day: The founder of the firm
31 March 2023In recognition of International Women’s Day on March 8, Espie Angelica A. de Leon chats with six women who, collectively, make up some of the region’s leading IP lawyers about the law firms they have founded, the risks inherent in going out on their...